Amy Much

Blunt when it matters. Fast where it counts.

Licensed in: Maryland, District of Columbia

About

Practicing for over 26 years, including 22 years in-house, I bring a broad, business-focused perspective to legal strategy. My experience spans retail, consumer goods, sports, digital health, SaaS, real estate, ethic & compliance, and telecommunications, shaping me into a true generalist who is comfortable operating across functions and industries. In November 2025, I founded my own firm to deliver practical, solutions-oriented counsel grounded in that diverse background. I partner closely with business teams to move initiatives forward efficiently while managing risk in a pragmatic way. Former in-house counsel at Under Armour, Protenus, Prime Retail, and MCI/Verizon.

Practice Areas

Health & Life > Digital HealthEntertainment Law > Sports LawReal Estate & Dev > Retail LeasingTechnology Law > HealthtechTechnology Law > SoftwareCommercial ContractsLawyer Ethics

Featured Clients

Services

Commercial Contracts
Contract creation, review and redlining, and negotiation. Industry agnostic but specific experience with SaaS, health tech, manufacturing, consumer goods, sports, start-ups, real estate and retail.
Contact

Work

General Counsel
Protenus
Sep 2019 - Jan 2025
Senior Director
Rethink Compliance
Dec 2018 - Sep 2019
Senior Director, Commercial; Global Ethics & Compliance Officer
Under Armour
Mar 2010 - Oct 2018

Education

University of Maryland
J.D.
UMBC
BA • 1995