Amy Much

Blunt when it matters. Fast where it counts.

Licensed in: Maryland, District of Columbia

About

Practicing for over 26 years, including 22 years in-house, I bring a broad, business-focused perspective to legal strategy. My experience spans retail, consumer goods, sports, digital health, SaaS, real estate, ethics & compliance, and telecommunications, shaping me into a true generalist who is comfortable operating across functions and industries. In November 2025, I founded my own firm to deliver practical, solutions-oriented counsel grounded in that diverse background. I partner closely with business teams to move initiatives forward efficiently while managing risk in a pragmatic way. Former in-house counsel at Under Armour, Protenus, Prime Retail, and MCI/Verizon.

Practice Areas

Health & Life > Digital HealthEntertainment Law > Sports LawReal Estate & Dev > Retail LeasingTechnology Law > HealthtechTechnology Law > SoftwareCommercial ContractsLawyer Ethics

Featured Clients

Services

Commercial Contracts & Negotiation
Drafting, review, redlining, and negotiation of business-critical agreements, including SaaS, licensing, channel, reseller, distribution, manufacturing, services, vendor, customer, retail, logistics, and real estate-related contracts. Practical, business-focused support designed to move deals forward while managing risk.
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Fractional General Counsel
Embedded legal partnership for startups, growth-stage companies, and lean teams that need senior legal judgment without a full-time hire. I work directly with founders and leadership teams on contracts, compliance, governance, employment, strategic transactions, and day-to-day legal decisions.
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Startup and Growth Stage Legal Infrastructure
Legal frameworks for companies that are scaling quickly and need structure without unnecessary complexity. Support includes core policies, contract templates, governance hygiene, risk management, compliance workflows, outside counsel coordination, and legal operations setup.
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Work

General Counsel
Protenus
Sep 2019 - Jan 2025
Senior Director
Rethink Compliance
Dec 2018 - Sep 2019
Senior Director, Commercial; Global Ethics & Compliance Officer
Under Armour
Mar 2010 - Oct 2018

Education

University of Maryland
J.D.
UMBC
BA • 1995