Drew Jacobs

About

Drew Jacobs is a gaming, NIL, and startup lawyer licensed in New York, New Jersey, and Ohio, and the founder and managing attorney of Jacobs Counsel LLC. The firm represents founders, startups, athletes, creators, gaming and esports companies, and hospitality operators on formation and corporate structuring, venture financings, commercial contracts, IP licensing and trademarks, sponsorship and endorsement deals, and M&A. Drew leads the firm's gaming and betting regulatory practice, which covers 50-state licensing opinions, skill versus chance analysis, sweepstakes and promotions, fantasy sports, and payments and app store approval, and he directs the Seton Hall Annual Gaming Law Bootcamp. Before law, he walked on to Boston College basketball and competed in the ACC, and he earned his J.D. at Seton Hall University School of Law. Super Lawyers named him a Rising Star for New York Metro in 2026 and for New Jersey in 2026 and 2027. Jacobs Counsel works as embedded outside counsel and quotes most transactional work as a flat fee against a defined scope. The firm's estate planning practice, Legacy Counsel, builds plans for founders, athletes, and creators whose wealth sits in equity, royalties, and name and likeness rights. Jacobs Counsel has offices in New York, Hoboken, and Cincinnati.

Practice Areas

Services

• Gaming and Betting Regulatory

  50-state licensing opinions on whether an offering is licensable activity, including the skill versus chance analysis. Sweepstakes and promotions, fantasy sports and esports contest design, real money and skill-based gaming with entry fees and prize pools, payments and app store approval, and international market entry. I direct the Seton Hall Annual Gaming Law Bootcamp.
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• Startup Corporate and Financings

  Entity formation and corporate structuring, including multi-entity and holding company setups. Venture financings across SAFEs, convertible notes, and priced rounds. Founder and employee equity, option pools, vesting, 409A coordination, and cap table cleanup. Conversions and recapitalizations. Buy-side and sell-side M&A through closing.
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• Fractional and Outside General Counsel

  Embedded outside counsel for companies that want a lawyer who knows the business. Day to day commercial contracts, MSAs and SOWs, SaaS and licensing agreements, vendor and partner deals, governance support, and deal work as it comes up. Flat fees where the work can be responsibly scoped, so you see the path and the fee before work begins.
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Education

• Seton Hall University School of Law
  J.D. • 2021
• Boston College
  Bachelor of Science • 2016