Fernanda Hinojosa

About

I've navigated all facets of the legal profession, from big law to boutique firm partner and in-house counsel. I have nearly a decade of cross-border IP experience, including enforcement and litigation. I've spent the past four years helping build blockchain startups focusing on product, regulatory, compliance and IP strategy.

Featured Clients

orlando.btcSerotoninWealthlane Financial Inc.BroncolinMojito | Web3 Consumer EngagementAshbury LegalDulces MiguelitoFranklin PayrollCoderio Software CompanyATTY FINANCIALPromologisticsFavesJohnny Rockets

Services

• U.S and International Trademark Clearance Searches

  While not mandatory, a comprehensive clearance search is highly recommended. This involves reviewing various resources to assess whether your trademark may conflict with existing trademarks. By conducting this search, I can provide you with a detailed analysis of potential obstacles, the level of risk, and strategic recommendations to strengthen your trademark application.
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• U.S Response to Official Actions

  Official actions issued by the USPTO are subjective, therefore hard to predict. I provide strategic guidance in responding to official actions from the USPTO. My approach includes thorough analysis of office communications, preparing well-supported responses, mitigating risks to improve the likelihood of approval. Don’t let your filing costs skyrocket or risk losing your mark. Get the best legal advice you deserve (like mine 😉)
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• U.S and International Trademark Registration

  Trademark registration is more than just filling a form. Poorly written applications often leading to delays or outright rejections. Even if your application slips through, there’s a risk that infringement issues may only surface years down the line (up to a decade). I help you precisely identify which services or products your company needs to protect and craft tailored descriptions. This process takes into account multiple factors, including strategic goals and risk mitigation.
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"Being a lawyer at a company in the IT industry, I needed a trademark specialist attorney to represent us in a trademark opposition in Miami, Florida. Fernanda took over a defense that we had started with another lawyer, seamlessly transitioning and understanding the situation from the very first meeting. Her procedural strategy was clear and focused on achieving our company's ultimate goal: securing the trademark. Throughout the process, Fernanda's commitment, communication, and transparency gave us great confidence. Her empathy, listening skills, and technical expertise truly made her a great find for us."

Work

• Of Counsel

  OC Advisory

  Jun 2024 - Present
• Trademark and Copyright Attorney

  Ashbury

  Sep 2024 - Present
• Partner

  Hinojosa Alvarez & Asociados S.C

  Jul 2016 - Jun 2024

Education

• Universidad Iberoamericana Ciudad de Mexico
  Juris Doctor • 2013
• Loyola Law School
  L.L.M • 2020