Jeff Brom
Legal, Risk & Compliance for Fintech, Payments, Lending, & Banking
About
I am the founder of Advoco, a boutique fintech legal and compliance practice that helps financial technology companies launch, scale, and operate regulated financial products. I serve as fractional General Counsel, Chief Compliance Officer, and strategic advisor to fintechs, sponsor-bank programs, payments companies, lenders, and embedded finance platforms.
My practice focuses on product and regulatory counseling, compliance management systems, bank partnership oversight, licensing, commercial contracting, risk management, and regulatory readiness. Prior to founding Advoco, I held leadership roles at Green Dot, Roostify, and Deserve, where I led legal, compliance, risk, and business initiatives across payments, lending, banking, card programs, and consumer financial services.
I work closely with founders, executives, and investors to help companies navigate regulatory complexity while building scalable, commercially practical solutions.
Practice areas
- Administrative Law > CFPB
- Banking > Banking Compliance
- Technology Law > Fintech
- Ads & Marketing
- Banking
- Commercial Contracts
- Technology Law
Services
Fractional General Counsel
Outside GC support for fintechs that need senior legal leadership, commercial guidance, product counseling, and day-to-day legal support without a full-time hire.
Fractional Chief Compliance Officer
Compliance leadership for regulated fintechs, including CMS development, regulatory change management, monitoring and testing, complaints, audits, examinations, and bank oversight.
Product and Regulatory Counsel
Product design and regulatory analysis for payments, lending, cards, deposits, money transmission, and embedded finance programs.
Experience
Head of Strategic Initiatives; Head of Core Compliance
Green Dot
Oct 2018 – Feb 2024
Head of Legal, Risk, and Compliance
Roostify
Aug 2016 – Oct 2018
Head of Compliance
Deserve
Aug 2015 – Aug 2016
BA Finance
Western Michigan University
2008
JD
Western Michigan University
2013
