Jeff Brom

About

Advoco, led by founder Jeff Brom, is the go-to SME platform for fintechs and banks needing legal, risk, and compliance done right. We cut through regulatory complexity with scalable, business-aligned solutions—backed by a network of top former GCs, CCOs, and bank execs—so you can launch faster, scale smarter, and stay ahead of regulators.

Services

• Fractional GC/CCO

  As your fractional GC/CCO, Advoco delivers senior-level legal, risk, and compliance leadership without the full-time overhead. We embed into your team to handle contracts, licensing, regulatory strategy, compliance program buildout, partner oversight, and more—ensuring you can move fast, stay compliant, and focus on growth while we manage the legal and regulatory details.
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• Product & Regulatory Counsel

  We guide product teams through complex regulatory and compliance requirements to launch and scale confidently. From payments to lending, card programs, and embedded finance, we align legal, operational, and bank partner expectations—ensuring your products are compliant by design, market-ready, and built to withstand regulatory scrutiny.
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• Commercial Counsel

  Advoco provides practical, business-focused commercial counsel to support your growth. We negotiate and draft vendor, partner, and customer contracts that protect your interests while enabling deals to close quickly. With a balance of risk management and commercial agility, we help you secure favorable terms and maintain strong partner relationships.
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Work

• 
  Head of Strategic Initiatives; Head of Core Compliance

  Green Dot

  Oct 2018 - Feb 2024
• 
  Head of Legal, Risk, and Compliance

  Roostify

  Aug 2016 - Oct 2018
• 
  Head of Compliance

  Deserve

  Aug 2015 - Aug 2016

Education

• Western Michigan University
  BA Finance • 2008
• Western Michigan University
  JD • 2013