Jeff Brom

About

I am the founder of Advoco, a boutique fintech legal and compliance practice that helps financial technology companies launch, scale, and operate regulated financial products. I serve as fractional General Counsel, Chief Compliance Officer, and strategic advisor to fintechs, sponsor-bank programs, payments companies, lenders, and embedded finance platforms. My practice focuses on product and regulatory counseling, compliance management systems, bank partnership oversight, licensing, commercial contracting, risk management, and regulatory readiness. Prior to founding Advoco, I held leadership roles at Green Dot, Roostify, and Deserve, where I led legal, compliance, risk, and business initiatives across payments, lending, banking, card programs, and consumer financial services. I work closely with founders, executives, and investors to help companies navigate regulatory complexity while building scalable, commercially practical solutions.

Practice Areas

Services

• Fractional General Counsel

  Outside GC support for fintechs that need senior legal leadership, commercial guidance, product counseling, and day-to-day legal support without a full-time hire.
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• Fractional Chief Compliance Officer

  Compliance leadership for regulated fintechs, including CMS development, regulatory change management, monitoring and testing, complaints, audits, examinations, and bank oversight.
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• Product and Regulatory Counsel

  Product design and regulatory analysis for payments, lending, cards, deposits, money transmission, and embedded finance programs.
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Work

• 
  Head of Strategic Initiatives; Head of Core Compliance

  Green Dot

  Oct 2018 - Feb 2024
• 
  Head of Legal, Risk, and Compliance

  Roostify

  Aug 2016 - Oct 2018
• 
  Head of Compliance

  Deserve

  Aug 2015 - Aug 2016

Education

• Western Michigan University
  BA Finance • 2008
• Western Michigan University
  JD • 2013