Kevin Kelly

Kevin Kelly

Fractional GC: protecting your IP, from canvases to code

Licensed in: New Jersey, New York

About

I run Navia Advisory LLC, a fractional general counsel practice serving a range of clients from aerospace and AI companies to SaaS businesses, artists, and galleries. Since launching the practice in December 2024, I've provided outside general counsel support tailored to each client's stage and risk profile, covering commercial contracting, regulatory guidance, IP strategy, and general corporate matters. My focus is helping clients navigate the unknown, offering calm, principled guidance through uncertain terrain rather than reactive, short-term fixes. My background spans a wide range, from litigating fine art and international commercial disputes at Mazzola Lindstrom, to serving as Associate General Counsel at Yuga Labs, where I worked on NFT IP licensing frameworks and navigated regulatory questions in a then-undefined area of law. I operate as an embedded partner to each client, working directly with founders and leadership teams to handle legal needs efficiently without the overhead of a full in-house hire or a traditional law firm engagement.

Practice Areas

Commercial Contracts > LicensingCommercial ContractsCrypto & BlockchainInsurance LawIntellectual PropertyLitigation & DisputesTechnology Law

Featured Clients

Services

  • Fractional General Counsel
    Embedded legal support for growth-stage companies, covering commercial contracting, regulatory guidance, IP strategy, and general corporate matters.
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  • IP Strategy & Licensing
    IP counsel spanning all types of intellectual property, from traditional work like fine art and galleries to emerging areas like software licensing, SaaS agreements, NFTs, and blockchain.
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  • Crypto & Blockchain Advisory
    Regulatory guidance and legal frameworks for companies operating in crypto, blockchain, and digital assets.
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Work

  • Yuga Labs, Inc.
    Associate General Cousnel
    Yuga Labs, Inc.
    Aug 2022 - Present
  • Mazzola Lindstrom LLP
    Fine Art and International Commercial Litigation Associate
    Mazzola Lindstrom LLP
    May 2021 - Present

Education

  • Delaware Law School
    J.D.
  • University of Pennsylvania
    History • 2017