Lara (the Lawyer who Loves Law) Pearson

About

Hi! I'm Lara the Lawyer who loves Law. I am the leader of Brand Geek, one of the first 50 Certified B Corps in the world (since February 2008), and a member of 1% for the Planet since January 2006. I focus on serving other B Corps and social-good (aka social-purpose, social enterprise or ESG-focused) organizations, both for-profit & NGO. • In my legal practice, I joyfully: • Conducts intellectual property audits to identify assets • Counsels clients regarding trademark selection • Searches and clears trademarks for use and registration worldwide • Prosecutes trademark & copyright applications and maintains registrations • Manages clients' worldwide trademark portfolios • Records registrations with Customs and Border Protection (CBP) • Assists clients with online brand management & enforcement • Negotiates, drafts and / or reviews intellectual property agreements including non-disclosure and non-competition agreements, work-for-hire agreements, licenses, assignments, sponsorship agreements, and co-branding agreements • Resolves intellectual property ownership and infringement disputes through negotiation of settlement agreements, coexistence agreements and licensing agreements • Collaborates with litigation counsel when necessary in infringement and ownership disputes • Served as Intellectual Property Receiver in Righthaven copyright case

Practice Areas

Services

• Topo Mapping®

  Accounting for the client’s long-term IP and business strategies, we start at the end and work our way back to today, crafting a holistic, written brand protection strategy that meets the client’s current and long-term needs. This fun and creative process ensures that the strategies we implement today serve our clients in the long run, including a variety of options for IP protection, along with pricing/costs, timeline, and homework for Brand Geek, and the client, as applicable.
  $3,650
• Detour Mapping®

  For clients who have engaged in our Topo Mapping® service and want to go deep into one of the issues raised therein, or who have a new, related issue arise within two months of our Topo Mapping work.
  $1,500
• "Soft" IP Audit (Trademark, Copyright, Right of Publicity)

  Starting price for soft IP asset identification, resulting in a database of current marks & acceptable IDs of goods/services
  $6,000

Education

• Northeastern University School of Law
  J.D.